


In all honesty, it’ll probably be more.īut, as we said, it’s a great investment. It’s an simple sample size that can easily be adjusted to percentages.Īfter looking at your test budget, you can decide if you want to spend more or less. A general rule of thumb is to get 100 clicks on an ad to see if it converts or not. When testing out your ads, look at how many people are clicking on your ads. But it is worth it when the results start to come in. So, if you put in a monthly budget of $50, do not expect to see results for at least two months. Keep in mind that, like most things related to Google, results take time to develop. Use this test budget for several different ads and gauge the results. Decide how much you’re willing to spend, whether it’s $50, $100, $200, or more. One of the best things you can do is set a test budget. So, it’s okay to not have a huge budget.īut the reality is, you do have to spend money in order for this to work. As we described above, money spent on Google Ads is not the sole decider on placement or clicks. It all comes down to how much you’re willing and able to spend. You can eliminate unnecessary words if they do not pertain to your business. It also enables you to show up in more specific searches.

Here’s where you can zero in on precisely what your customers want. Next, what you’ll want to do is, is set your keyword match types.
